“When you add the X factor of occasionally random behavior from a large number of people acting in their own interests, it’s probably not surprising that the results aren’t necessarily measuring up to expectations,” he said.
Don Stuart, a managing partner at Cadent Consulting Group, agrees that perfecting the Amazon Go platform is a huge challenge, even for America’s biggest online retailer.
“I know they want to get it right before they take it out of beta,” Stuart told GeekWire. “Technological failure could be a huge hiccup. … There are all sorts of things that have the potential to crash the system.”