For most Consumer Packaged Goods (CPG) firms and supply chain executives within them, we are operating in an age of great uncertainty amidst omni-channel fulfillment demands…..
This is not to be confused with change or even concepts surrounding omni-channel fulfillment, because most companies are resigned to the reality of change and multiple channels as ever-present. Uncertainty goes deeper. In addition to the new political climate, uncertainty stems from the rapidly evolving business model fueled by the internet across procurement, supply chain and retail (ie. online, brick & mortar, etc.). Further, consumer messaging through social and digital media has disintermediated organized business.