Get In Touch

Identify Target Shoppers & Products

SEGRiTE® is Cadent’s category and shopper segmentation tool, designed to uncover key shopper groups, purchasing behaviors, and product preferences. By leveraging statistical modeling, consumer decision trees, and path-to-purchase analytics, SEGRiTE® provides deep insights into shopper behavior, segmenting products and customers based on real-world purchase drivers.

How We Make SEGRiTE
Work For You

Informed Shopper Targeting

Ensures marketing efforts are directed at the right consumers.

Retailer-Specific Shopper Analysis

Aligns category segmentation to fit each retailer’s specific needs.

Flexible and
Growth-Enabled

Tailored to fit brands of all sizes, market positions, and life cycles.

Trusted & Proven

Built on decades of expertise in shopper behavior analytics.

Learn about the services powered by our solutions:

Organizational Design

Enterprise-wide change can transform your business if thoughtfully crafted and strategically executed. Cadent has decades of experience developing and implementing transformational change in CPG companies of all sizes and market standing.

Learn More

Consumer & Shopper Insights

Cadent transforms complex consumer data into strategic clarity. Combining advanced analytics with actionable insights, we help you anticipate trends, understand shopper behaviors, and make informed decisions that drive growth.

Learn More

Category Leadership & Growth Strategy

Our team of expert story-tellers creates a compelling vision for category growth. We emphasize actionable, data-driven strategies and best-in-class practices for implementation and true leadership in your category.

Learn More
Understanding how and why shoppers buy is critical for category success. Cadent’s SEGRiTE® tool delivers detailed segmentation models, ensuring targeting strategies align with each market’s unique needs. By identifying which segments drive incremental growth, SEGRiTE® allows brands to target high-value shoppers effectively and outlines swift, valuable changes to category marketing strategy.

Get in Touch!

Discover how Cadent can elevate your business. Reach out today to discuss our full suite of services.

Contact Us »

We provide strategic, practical solutions that connect consumers, shoppers, brands, and retailers, driving client growth and profitability through insightful competitive advantages.

Office Locations

1603 Orrington Ave
Suite 600

Evanston, IL 60201

44 Old Ridgefield Rd
Suite 217

Wilton, CT 06897

Get In Touch

Phone:

Email:

Linkedin
CPG Services

Discover how Cadent can elevate your business. Reach out today to discuss our full suite of services.

Learn About Our Services
Contact Us