CNBC: 2018 Could Be a Breakout Year for Amazon’s Private Labels

“As Amazon looks to grow in grocery, Nielsen has also estimated that nearly 1 in every 5 items sold in U.S. supermarkets in 2016 was from a private-label brand, with store brands accounting for more than $150 billion in retail sales by themselves last year.

A separate report from Cadent Consulting Group is predicting private-label brands could “steal” as much as $64 billion from national names over the next decade, as millennials are becoming more receptive to shopping brandless than baby boomers.”

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