CNBC: Big food companies are trying to reverse the curse of the center aisle

“…Even with changes in the center aisle, some shoppers are trying to avoid processed foods altogether and are sticking to the perimeter of the stores, where they typically find bakery, deli, seafood, produce and meat products.

‘Overall, there’s just a lot of uncertainty in the industry and the old way of business is changing, and the old way was going on for so many years,” said Richard Bode, principal consultant at Cadent Consulting and a former marketer at Kraft.'”

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