Retailwire – Are retailers ‘blind’ to digital marketing’s flaws?
BY Warren Thayer
Spending by manufacturers on digital marketing has almost tripled in the past five years, from 7.7 percent of total marketing spending in 2012 to a projected 19.9 percent this year. Yet retailer and shopper impact has lagged.
That’s according to the just-released 2017 Marketing Spending Industry Study from Cadent Consulting Group.
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