Report: Private brands will reach 25 percent market share in next decade

A new report from Cadent Consulting Group predicts that private brands will reach a market share of 25 percent in the next decade.

Wilton, Conn.-based Cadent Consulting Group’s 2018 “The Branding of Private Label” report reveals the drivers behind the dramatic growth and transformation of private brands from generic to true brand status, according to a press release.

“Private label has historically followed the booms and busts of the broader economy, but that mold is beginning to crack,” stated Don Stuart, managing director at Cadent Consulting Group, in a press release. “Private label is growing at three times the rate of national brands, and we project its share to hit 25 percent in the next decade.”