Lidl’s Logic: The deep-discount retailer, with its emphasis on high-quality private brands, low prices and convenience could change the grocery landscape for many years to come

“Karen Strauss, a principal with Cadent Consulting Group, a Wilton, Conn. -based firm that monitors shopping trends, says Lidl will be a key player going forward in a retail environment experiencing dramatic change.

‘Lidl is making the investment to make a difference in the U.S. marketplace,’ she adds.

Strauss also expects that Lidl’s continued expansion, which will familiarize more consumers with its store brands, will continue to enhance the positive image that store brands in general have gained the past several years.”

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