Study: CPG spends more on digital than traditional ads
• Despite the increase in shopper marketing and digital spending, neither retailers nor shoppers are feeling the impact.
Dramatic changes have taken place in spending allocation within the consumer packaged goods (CPG) markets, but the retailer and shopper impact is lagging, according to the 2017 Marketing Spending Industry Study, “Blinded by the Light,” released by Cadent Consulting Group, Wilton, Conn.
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