Winsight Grocery Business: Making the Store Become the Brand

“The conventional wisdom is that sales of private-label products are tied to the economy. As it worsens, consumers turn to private brands; as it improves, they go back to the more expensive but familiar and reassuring national brands. According to Cadent Consulting Group, during the recessionary years of 1980, 2000, and 2009, the private-label food dollar share ranged from 16.1 to 17.1%; in the recovery years of 1995 and 2005, it fell to 14.8% and 15.4%, respectively.”

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Making the Store Become the Brand


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