AdAge: Target Kicks Off Aggressive Marketing of New Brands:

“Like its competitors, Target has been struggling to compete in a digital age as Amazon gains ground on the very ‘everyday essentials,’ including food and basics, that up until recently had been the brick-and-mortar chain’s bread and butter. Last year, Target’s sales fell 6% to $69.5 billion; same-store sales fell 0.5%, driven by a 1.5% in the fourth-quarter holiday period.

Yet as new generations, including the all-important millennial shopper, place less value on the brands their parents swore by—51% of the group have no real preference between private-label and national brands, according to a recent study by Cadent Consulting Group—there’s an opportunity for retailers like Target to take more products in-house.”

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