AdAge: How Walmart Found its Footing in the Amazon Era

“‘They’ve found the right balance between promotion and everyday low price,’ says Don Stuart, managing partner of Cadent Consulting Group. The company has removed some of the clutter of bargain-bin store-floor displays, for example, but hasn’t done away with them entirely. Most shoppers give Walmart credit for having the lowest prices most of the time, Stuart says—or at least being close enough that it’s not worth the effort to shop around.”

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