RetailWire Discussion: Should the Amazon/Whole Foods merger worry national brands?

“Ken Harris, managing director of Cadent Consulting, said brands ‘must figure out what they mean to consumers both in bricks and mortar and online, and cultivate that.’ He told CPGmatters, ‘The good ones will double down on brands and brand building with Amazon or without Amazon.'”

Read the entire discussion at RetailWire.



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