Convenience Store News: How to Raise the Bar at Your Coffee Bar
“This means creating an environment ‘that’s more comfortable than transactional,’ according to Don Stuart, a managing partner with Cadent Consulting Group in Wilton, Conn.
Convenience stores that have pushed forward in foodservice ‘have the basic infrastructure, they have the product, they just don’t have the ambiance,’ Stuart reasoned. He envisions ‘comfortable chairs, art and pictures on the walls, music playing, and an overall homey, ‘cocoony’ feel’ for a dedicated coffee bar section that smells like good coffee.”