CNBC: Jack in the Box flirts with cannabis culture, but don’t expect other big names to follow just yet

“…At their core, chains aim to appeal to as many people as possible, meaning they’re not likely to adopt any trends until they’re truly mainstream. So even as more states legalize pot and more people grow comfortable with the idea, it could be a while before big names align their brands with marijuana, let alone start using it in their products.

‘I think restaurants are going to learn their way into it,’ said Ken Harris, managing partner at Cadent Consulting Group. ‘Nobody wants to bet everything into this particular product association, but if there is a commercial value to be gained, I think companies will try and learn the best way to approach.'”

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