RetailWire Discussion: How should vendors respond to Walmart’s reluctance to raise prices?

RetailWire Discussion: How should vendors respond to Walmart’s reluctance to raise prices?

Don Stuart, managing partner at Cadent Consulting, sees Walmart as ground zero where pricing starts. “Let’s say that for whatever reason, Walmart is enjoying a 15 percent pricing advantage. That’s where the industry’s pricing starts. Then pricing ripples out to the first ring of influence — let’s say Kroger. And then out to a second ring of influence — let’s say Publix.”

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