Looking ahead, it’s expected BFY will only continue to grow in the convenience channel.
The way Don Stuart, managing director of Cadent Consulting Group, sees it, there is nothing more mainstream than the convenience store. C-stores command about half of the retail doors for consumer packaged goods in the U.S., he noted.
“There is a mainstream shopper, but a mainstream shopper who is on a quick trip,” Stuart said. “If quick trips can be adjusted to incorporate better-for-you options, then this can create an improved health and wellness diet lifestyle for mainstream America.”