Post’s private brands unit has been performing well of late. In its most recent earnings report, the segment saw a 6.9% sales jump to $114 million, comprising about 8% of total company sales — an uptick the company attributed to strong demand for peanut and other nut butters.
These results reflect the success of private-label brands as a whole. In 2016, private brands claimed 18.4% dollar share and 22.3% unit share, and their total market size was pegged at $150 billion, according to Nielsen. A recent report by Cadent Consulting suggests that private-label dollar share could reach 25.7% by 2027, growing more than eight percentage points from where it is today.”