Study: CPG Now Spends More on Digital Than Traditional Ads, but Shoppers Doubt They Work
By Jack Neff. Published on February 23, 2017.
Packaged-goods marketers now spend more on digital than all forms of traditional advertising combined, according to a new study by Cadent Consulting Group. Yet the firm’s online survey of 600 brand marketers, retailers and shoppers finds the latter two groups give digital lower marks for effectiveness than any other marketing option – something that could cap that growth in years ahead.
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