Ad Age Marketer’s Brief: Private Label ‘global warming’ melts food brands

Let’s kick off things off with private label — you know, those one-time boring store brands that only used to grow during recessions. Now they’ve broken out of that cycle in what a new report from Cadent Consulting Group likens to “global warming” for packaged goods.

Click here to read the full marketer’s brief in Ad Age

Comments are closed.