- 08Mar
DIGITAL DILEMMA – Have dramatic shifts in the mix of marketing spend produced better ROI? In a word, “no.”
Manufacturers have been shifting marketing dollars away from traditional vehicles and into digital media, but retailer and shopper impact has lagged…
03MarStudy: CPG spends more on digital than traditional ads
Despite the increase in shopper marketing and digital spending, neither retailers nor shoppers are feeling the impact…
01Mar2017 Marketing Spending Study
0 comments Read more01MarStudy: CPG Now Spends More on Digital Than Traditional Ads, but Shoppers Doubt They Work
Packaged-goods marketers now spend more on digital than all forms of traditional advertising combined, according to a new study by Cadent Consulting Group…