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RetailWire: Why do Millennials love private label groceries so much?

Why do Millennials love private label groceries so much? According to Cadent Consulting Group’s 2018 report, “The Branding of Private Label,” store brand dollar share in ...
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Frozen & Refrigerated Buyer: How High Will PL Go?

Frozen & Refrigerated Buyer: How High Will PL Go? Through the first half of this year, private label sales are up 4.1% versus 1.4% for ...
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Winsight Grocery Business: PLMA 2018 Affirms Private Label’s Innovation Explosion

Winsight Grocery Business: PLMA 2018 Affirms Private Label’s Innovation Explosion The explosion of innovation in private label was obvious when walking the floor at Private ...
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Winsight Grocery Business: Private Brand Share Could Grow 25% in Next Decade: Study

Winsight Grocery Business: Private Brand Share Could Grow 25% in Next Decade: Study Consumer interest in purchasing private label items has remained constant for a ...
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Cadent Insight

The Branding of Private Label

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eMarketer: Private Labels Influence Retailer Choice

eMarketer: Private Labels Influence Retailer Choice Buying store brands used to be viewed as sacrificing quality for price, but post-recession private labels began flourishing and ...
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