- 14Apr
What’s keeping shoppers away from the frozen aisle?
“Understand why customers in your store are going to the frozen aisle and why shoppers that never go there aren’t and then run with that,” says Brittany Sutton, Cadent’s manager of business analytics.
- 07Apr
Pulling Them In: What does it take to attract shoppers to the frozen aisle?
What does it take to attract shoppers to the frozen aisle? Don Stuart, Karen Strauss, and Brittany Sutton share their…
- 28Mar
Reports point to caution signals for Amazon Go checkout-free store
“When you add the X factor of occasionally random behavior from a large number of people acting in their own interests, it’s probably not surprising that the results aren’t necessarily measuring up to expectations,” he said.
Don Stuart, a managing partner at Cadent Consulting Group, agrees that perfecting the Amazon Go platform is a huge challenge, even for America’s biggest online retailer.
“I know they want to get it right before they take it out of beta,” Stuart told GeekWire. “Technological failure could be a huge hiccup. … There are all sorts of things that have the potential to crash the system.”
- 28Mar
Taste isn’t why consumers are flocking to this trendy beverage
“Homeopathic types of remedies probably have some merit,” said Ken Harris, managing partner at Cadent Consulting Group. He noted that the beverages are part of an effort to “contemporize home remedies” and appeal to a consumer who is seeking healthier alternatives…
- 14Mar
Retailwire – Are retailers ‘blind’ to digital marketing’s flaws?
Spending by manufacturers on digital marketing has almost tripled in the past five years, from 7.7 percent of total marketing spending in 2012 to a projected 19.9 percent this year. Yet retailer and shopper impact has lagged…
- 08Mar
DIGITAL DILEMMA – Have dramatic shifts in the mix of marketing spend produced better ROI? In a word, “no.”
Manufacturers have been shifting marketing dollars away from traditional vehicles and into digital media, but retailer and shopper impact has lagged…
- 03Mar
Study: CPG spends more on digital than traditional ads
Despite the increase in shopper marketing and digital spending, neither retailers nor shoppers are feeling the impact…
- 01Mar
Study: CPG Now Spends More on Digital Than Traditional Ads, but Shoppers Doubt They Work
Packaged-goods marketers now spend more on digital than all forms of traditional advertising combined, according to a new study by Cadent Consulting Group…
- 06Apr
Report: Starbucks Knows How You Like Your Coffee
Starbucks fans, your favorite coffee shop has been taking notes …
- 14Mar
Report: Whole Foods Regroups
Falling comps, a slew of new competitors and declining customer satisfaction…