Identify Target Shoppers & Products
SEGRiTE™ is Cadent’s category and shopper segmentation tool, designed to uncover key shopper groups, purchasing behaviors, and product preferences. By leveraging statistical modeling, consumer decision trees, and path-to-purchase analytics, SEGRiTE™ provides deep insights into shopper behavior, segmenting products and customers based on real-world purchase drivers.
How We Make 
Work For You
Informed Shopper Targeting
Ensures marketing efforts are directed at the right consumers.
Retailer-Specific Shopper Analysis
Aligns category segmentation to fit each retailer’s specific needs.
Flexible and
Growth-Enabled
Tailored to fit brands of all sizes, market positions, and life cycles.
Trusted & Proven
Built on decades of expertise in shopper behavior analytics.
Learn about the services powered by our solutions:
Organizational Design
Enterprise-wide change can transform your business if thoughtfully crafted and strategically executed. Cadent has decades of experience developing and implementing transformational change in CPG companies of all sizes and market standing.
Consumer & Shopper Insights
Cadent transforms complex consumer data into strategic clarity. Combining advanced analytics with actionable insights, we help you anticipate trends, understand shopper behaviors, and make informed decisions that drive growth.
Category Leadership & Growth Strategy
Our team of expert story-tellers creates a compelling vision for category growth. We emphasize actionable, data-driven strategies and best-in-class practices for implementation and true leadership in your category.
Understanding how and why shoppers buy is critical for category success. Cadent’s SEGRiTE™ tool delivers detailed segmentation models, ensuring targeting strategies align with each market’s unique needs. By identifying which segments drive incremental growth, SEGRiTE™ allows brands to target high-value shoppers effectively and outlines swift, valuable changes to category marketing strategy.
Get in Touch!
Discover how Cadent can elevate your business. Reach out today to discuss our full suite of services.