Constructing an organized, efficient, and measurable trade promotion strategy is often a key inhibitor for brand growth. Cadent’s PromoOPT™ tool effectively combines quantitative and qualitative assessments to determine ideal trade strategies in a format that is easy-to-track across business segments. By evaluating promotion levers by account, setting key category benchmarks, and completing in-depth volume risk assessments, Cadent equips brands with practical tools to maximize trade investment.