Consumer & Shopper Insights
Strategic decision making powered by consumer data
Cadent transforms complex consumer data into strategic clarity. Combining advanced analytics with actionable insights, we help you anticipate trends, understand shopper behaviors, and make
informed decisions that drive growth.
Areas of Expertise
Shopper Research
Segmentation
Effectively target shoppers by identifying unique consumer and shopper segments
Innovation Support
Deliver products that will thrive in market through product testing and consumer input
At Cadent, we believe that insights are only as valuable as the action they spark. We don’t just provide data – we deliver what matters most to your business. Our approach is custom-built around your needs, focusing on the critical insights and translating them into clear, actionable strategies that drive results. With Cadent, you are partnering with research experts who are committed to helping our clients navigate and win in a shifting retail environment.
Case Study
A leading snack bar manufacturer tasked Cadent with developing strategies to increase category and brand penetration. We initiated custom path-to-purchase research to identify shopper barriers, influences, and opportunities – broadly and at specific channels/retailers. Key insights led to the exploration of new product forms, on-package messaging, and in-store trial tactics. Insights were leveraged with leading retailers across the US to enhance the brand’s category leadership position.
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Reach Out to Discuss How We Can Help
How We Make Consumer Insights Work For You
Advanced Research Methods
Develop tools such as Path to Purchase (P2P), Category Decision Tree (CDT) Key Driver Analysis, Attitudes and Usage (A&U), and Conjoint Studies
Category Leadership Integration
Communicate learnings
effectively to customers for
category growth and brand goals
Channel Specific Insights
Insights customized for thought
leadership and execution at retail
Thoughtful Research Design
Custom research designed with
your category and organizational
needs in mind
— What Our Clients Are Saying —
“We work with Cadent for your intellectual integrity. You provide us with the straight truth on our shoppers and our brands, delivered in a way that we can understand and action against.”
Get in Touch!
Discover how Cadent can elevate your business. Reach out today to discuss our full suite of services.