“There is considerable upside potential for private label in organic and specialty segments because these are categories where the benefits clearly outweigh the brand,” Don Stuart, managing partner at Cadent Consulting, told Frozen & Refrigerated Buyer.
Indeed, half of millennials in a recent Cadent survey reported having no real preference between store brands and national brands.”
We provide strategic, practical solutions that connect consumers, shoppers, brands, and retailers, driving client growth and profitability through insightful competitive advantages.
We provide strategic, practical solutions that connect consumers, shoppers, brands, and retailers, driving client growth and profitability through insightful competitive advantages.
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