DIGITAL DILEMMA – Have dramatic shifts in the mix of marketing spend produced better ROI? In a word, “no.”

DIGITAL DILEMMA – Have dramatic shifts in the mix of marketing spend produced better ROI? In a word, “no.”
BY WARREN THAYER

Manufacturers have been shifting marketing dollars away from traditional vehicles and into digital media, but retailer and shopper impact has lagged.

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Frozen & Refrigerated Buyer Online Magazine March Edition Page 21