“In a study for an undisclosed marketer in late 2015, Cadent Consulting found that its brands’ shelf presence beyond their regular slots were visible 66% of the time, but the corrugated or other shopper-marketing materials intended to go with them were only present 43% of the time, said Managing Partner Don Stuart.
‘Compliance had a bigger impact on ROI than any other factor,’ Stuart said.”
We provide strategic, practical solutions that connect consumers, shoppers, brands, and retailers, driving client growth and profitability through insightful competitive advantages.
We provide strategic, practical solutions that connect consumers, shoppers, brands, and retailers, driving client growth and profitability through insightful competitive advantages.
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Wilton, CT 06897
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