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2025 Winning with the Health-Conscious Shopper
May 12, 2025 No Comments
The consumer health landscape is shifting rapidly as cultural movements, pharmaceutical advances, and changing nutritional priorities converge. Growing distrust of artificial ingredients is prompting reformulations ...
Read More → 2024 Marketing Spending Study
September 23, 2024 No Comments
CPG marketing spending has increased by +1.7 percentage points since 2022 and is now up to 19.5% of sales. As units continue to decline across ...
Read More → 2023 Plant-Based Industry Study
September 6, 2023 No Comments
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