Author: Elise Whitney

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Cadent Insight

2020 Marketing Spending Industry Study

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PLMA Live! What the Crystal Ball Says About 2019

PLMA Live! What the Crystal Ball Says About 2019 Don Stuart joined the PLMA Live! panel to look back on key changes in retailing and store ...
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Frozen & Refrigerated Buyer: High Hurdles

Frozen & Refrigerated Buyer: High Hurdles Sales-based hurdle rates remain one of the best tools for determining which products deserve a spot on the shelves. ...
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RetailWire: Are retailers getting over their SKU management hurdles?

RetailWire: Are retailers getting over their SKU management hurdles? “Hurdle rates alone are actually a really narrow constraint, though there are still plenty of retailers ...
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CNBC: Millennials are killing canned tuna, but the industry is fighting back

CNBC: Millennials are killing canned tuna, but the industry is fighting back “Another one bites the dust. This time, millennials are killing canned tuna, according to a Wall Street ...
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Chief Executive: What You Think About Millennials Is Probably Wrong and Risky for Your Business

Chief Executive: What You Think About Millennials Is Probably Wrong and Risky for Your Business “CEOs have long known how much is at stake with ...
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