The consumer health landscape is shifting rapidly as cultural movements, pharmaceutical advances, and changing nutritional priorities converge. Growing distrust of artificial ingredients is prompting reformulations by major CPGs, while the widespread use of GLP-1 medications is driving new eating habits and boosting demand for Better-For-You categories —marking a fundamental recalibration of the American diet.
Our new study, Winning with the Health-Conscious Shopper, unpacks the forces shaping health in CPG and the realities playing out in-store.
In this report, you will find:
- The macro shifts redefining health and wellness today
- The tensions shaping shopper behavior and choice
- How to deliver value, relevance, and visibility at retail
- Tactical ways CPGs can win with today’s health-conscious consumer
We trust the insights from Winning with the Health-Conscious Shopper will be insightful and actionable. If you would like to connect further about the research or our capabilities, we can be reached here.
Download a copy of the report by filling out the form below!