CPG Solutions
Cadent's proprietary solutions offer deep, targeted insights to grow your business
Assortment & Item Optimization
Simplify and enhance decision-making by identifying high-performing SKUs and quantifying incremental growth.
Foundational Path to Purchase
Leverage 20+ years of consumer / shopper research into customer selling programs that deliver high-impact, foundational category understanding.
Pricing & Volume Optimization
Evaluate the relationship between price and volume to determine key thresholds and competitive gaps by channel.
Trade Productivity Optimization
Analyze current promotion performance, leading to a customized trade-strategy by retailer, time period and region.
CDT & Shopper Segmentation
Identify distinct product segments (Category Decision Tree) and common cohort purchasing behaviors (Shopper Segmentation) to improve targeting by retailers.