“Ken Harris, managing director of Cadent Consulting, said brands ‘must figure out what they mean to consumers both in bricks and mortar and online, and cultivate that.’ He told CPGmatters, ‘The good ones will double down on brands and brand building with Amazon or without Amazon.'”
Read the entire discussion at RetailWire.
We provide strategic, practical solutions that connect consumers, shoppers, brands, and retailers, driving client growth and profitability through insightful competitive advantages.
We provide strategic, practical solutions that connect consumers, shoppers, brands, and retailers, driving client growth and profitability through insightful competitive advantages.
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Wilton, CT 06897
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