Segmentation

We help clients drive the ROI of their marketing, sales and business strategies by identifying the attitudes, behaviors and expectations of their key constituents.

SHOPPER & CONSUMER SEGMENTATION

Consumer segmentation is the foundation for effective marketing, communication and strategy.  We believe in the value of holistic segmentation that incorporates both the behavioral insights that drive consumer decision-making (or “what” consumers do) and the psychographic insights that inspire them (or “why” they do it). We translate these insights into practical, actionable strategies that help organizations measurably improve their ROI.

RETAILER SEGMENTATION & BENCHMARKING

Not all retailers are created equal – each faces a unique set of challenges, strategies and priorities. We help manufacturers address the nuances across their customer base, using both quantitative and qualitative research to build a segmentation based on retailer needs and priorities. Such insights enable clients to manage sales planning more strategically and deploy resources more efficiently.

WHAT IS THE BENEFIT OF SEGMENTATION?