CONSUMER PATH TO PURCHASE
Consumers face a complex path of decisions, interactions and alternatives as they engage with products and categories. And the rise of digital, mobile and e-commerce technology is changing the path to purchase. We help our clients navigate and win in a shifting retail environment, identifying key opportunities for brands and retailers to better serve their consumers.
CONSUMER DECISION TREE
Consumers are faced with seemingly endless options throughout their Path to Purchase, navigating a complex array of product attributes and benefits. We help brands and retailers clarify this process by identifying – and organizing – the factors that impact a consumer’s “decision tree” and translating them into growth opportunities for products and categories.