HEALTHCARE CONSUMER PATH TO PURCHASE™
As consumers gain ever-more access to information and alternatives on their road to care, healthcare organizations have an imperative to understand their attitudes, behaviors and needs. We employ our expertise in consumer insights and analysis to equip healthcare organizations with deep consumer understanding, as well as strategies to improve their products, services and profitability.
HEALTHCARE CONSUMER SEGMENTATION
Consumer segmentation is the foundation for effective business strategy, marketing and communication. We believe in the power of both behavioral insights that drive consumer decision-making (or “what” consumers do) and the psychographic insights that inspire them (or “why” they do it). Through research, analysis and our proprietary Consumer HealthCube™ tool, we translate insights into practical, actionable strategies that help organizations improve their ROI.
CONSUMER INSIGHT IS THE LINCHPIN FOR ADDRESSING KEY FOCUS AREAS
Availability and quality of access that patients have to an organization’s products and services
Process to understand and improve factors that impact the patient experience