What We Do

Our Industries

Consumer Goods

We work with leaders across CPG marketing, sales and retail to bring brand strategies to life, wherever and whenever consumers interact with clients’ products

 

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Private Equity

We empower investors with the knowledge, analysis and strategies to acquire brands, and we provide the know-how to help them grow

 

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Healthcare

We bring our expertise in consumer thinking to equip healthcare organizations with the insights, actions and strategies for success

 

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Our Capabilities

Consumer Insights & Activation

We understand the attitudes, behaviors and interactions that influence consumer decisions and identify actionable opportunities for brands and retailers

 

  • Path to Purchase Research
  • Consumer Decision Trees
  • Consumer Segmentation
  • Retailer Segmentation
  • Digital Diagnostics
  • Industry Benchmarking

Go-to-Market
Strategy

We provide the strategic leadership, analysis and support to translate brand marketing strategies into successful execution and sustainable growth at retail

 

  • Category Leadership & Growth Accelerators
  • Category Management
  • Salesforce Training & Enabling
  • Control Store Tests
  • Pre-Purchase Due Diligence
  • Post-Purchase Strategy

Business Strategy & Organizational Leadership

We work to optimize the strategies, resources and organization of our clients, enabling them to more effectively serve their consumers and customers

 

  • EasyOpt™ Assortment Optimization
  • 3D™ Dynamic Price Optimization
  • TradeMax™ Trade Spending Optimization
  • Performance Tracking & Analysis
  • Organizational Design & Resource Deployment
  • Custom Advanced Analytics